How to Build a Personal Brand with Video Introductions

Branding isn’t just for businesses; experts recommend that a strong personal brand is a must-have for all professionals. In fact, creating a personal brand has become increasingly important as the workforce today puts high emphasis on individualism and creativity. And with rising unemployment rates in the current economy, it has become even more critical for you to build a personal brand. Branding yourself helps you stand out by enabling you to showcase what unique skills and values you bring to the table, and how you can be an asset to an organization. It also allows people to look closely at what you truly intrinsically are.

In this day and age, it’s more crucial than ever for everyone to brand themselves. Creating your personal brand shouldn’t be as intimidating as it seems from the outside if you have the basics of creating a personal brand right.

How to create a personal brand?

Well, there is more than one way of creating a personal brand. One can leverage the Internet and social media to build their online presence, and how people perceive them which in turn also gives others a sneak peek of their personality.

The most significant step to creating your personal brand is determining what your brand truly represents. You ought to put your core values at the center of your brand creation. And once you have identified your core values, now it is time to put them in a format that can showcase your personality in its entirety.

You may think that “Writer”, “Founder”, “Influencer”, or “Software Developer” is enough of a personal brand, but in reality, it’s nothing but just a job title. In order to develop a personal brand, you’ll need to brainstorm and put more thought into showcasing what differentiates you this competitive marketplace. There are many ways to promote yourself and making a video introduction is one such way.

In today’s digital-first world, videos and digital content are the centerpieces of marketing. And your personal and business growth is all about marketing yourself. So, it’s time to present yourself in an impressive manner in front of your prospects with a video introduction that speaks of your qualities and abilities.

The topic and style of your video introduction should be in line with your personal brand and who you are as a person. Highlight your skills, industry knowledge, and subject matter expertise – and above all be genuine and confident.

Here’s an outline of recommended topics that you must include in a video introduction to represent your personal brand:
1. Introduction
2. Your Academic Credentials
3. Your Skills
4. Your Work Experience
5. Your Communication and People Skills
6. Your hobbies
7. Something to showcase your personal side!
8. Finally, a message on what makes you stand out!